In this sector, authority is personal. Buyers follow a partner before they follow a firm. A dormant executive profile is a wasted asset, and a firm page posting stock photos is worse than silence.
We run both: a firm channel that publishes the work, and personal programmes for partners who want to be known for something specific.
What this looks like in practice
A partner goes from posting twice a year to twice a week, in their own voice, with a queue they approve in fifteen minutes.