The firm wanted to be quoted in the trade press and had no proprietary data. Every commentary it offered was a reaction to someone else's numbers.
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Research Project · Advisory firm, financial services sector
How research became visibility and leads
One survey of 210 finance leaders produced a report, a press cycle, eight articles and a list of names worth calling.
210Survey respondents
380Gated downloads
11Media mentions
One quarterEngagement period
The situation
What we did
We designed a short survey on a question the market genuinely argued about, fielded it to 210 finance leaders, and analysed the results. The report was written, charted and gated behind a simple form. Around it we built a launch: an opening article, media outreach with an exclusive first look, an eight-part LinkedIn series and a webinar for respondents.
What happened
The report was cited in trade coverage, the gated download collected several hundred qualified contacts, and the firm now runs the survey annually as a fixed asset.
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